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SKU:11270852
Sofia Malamute20132019IDEAMica ArganarazPaul HamelineVETEMENTSBalenciagaDemna GvasaliaLotta VolkovaPierre-Ange CarlottiKiki Willems
Sebastián Faena
101010201311
B-ROLL
The book is a photographic diary of a life inside fashion: 2013–2019. IDEA knows these years well. It is when they were first publishing books; indeed it is when we first met Sofia, with Mica Argañaraz, Paul Hameline, Demna, Lotta Volkova, Pierre-Ange Carlotti and Kiki Willems at the launch of the first VETEMENTS book in Paris. That launch was just one event, of course, Sofia saw and photographed many mores shows and parties and idle times in between.
The book carries a foreword by Sofia's fellow Argentinian, Sebastián Faena, that is, quite wonderfully, the most quotable introduction to a book we have ever read. He explains it all perfectly. It was the Instagram decade. It was all done for it, and nobody printed their pictures anymore. And so they got lost, erased or archived. And we’ve had no proof of this period. It’s the first time I can look back at this decade and think of it as a thing. That is very much what it is. The first visual history of the decade before our own. And because we move so fast now and see past so many pictures, so many times a day, that to scroll back your IG feed to 2013 could take an hour for every year. It's all so long ago. Like ancient scrolls!
Sofia explains the book very well; "I was always carrying my camera and documenting my life. It was a sort of b-roll - what I used to call my “personal work”. All the images are from my point & shoot. I took very wise advice and kept the material for myself in order not to let it loose on the internet during the Instagram boom.The archive was kept unseen in the beginning of the era that we started using images to communicate. It was a moment then, it is a memory now and part of many histories today."
