A JOE BRAINARD SHOW IN A BOOK by Joe Brainard - Art Exhibition Catalog, Retrospective Collection & Artist Monograph - Perfect for Art Lovers, Collectors and Museum Gift Shops

Product Description

Joe Brainard LOEWEJonathan Anderson2021200Ron Padgett Éric Troncy 1994196070Zine

SHOW IN A BOOKLOEWE

M/M (Paris)LOEWE1967Untitled (Bow)PRINTED MATTERVisual AIDSPRINTED MATTERVisual AIDSHIV/AIDSHIV

A sumptuous 200-page hardbound volume, A Joe Brainard Show in a Book is devoted to the graphic works and artists’ publications of artist and writer Joe Brainard (1942-1994). Prefaced by Brainard’s close friend, the poet Ron Padgett, and accompanied by an essay by art critic Éric Troncy, the publication features rarely seen zines, comics, printed matter, ephemera and artworks Brainard created during the 1960s and 70s.

Edited and designed by M/M (Paris), and published by LOEWE, A Joe Brainard Show in a Book is housed in a giant fold-out cloth dust jacket reproducing Brainard’s Untitled (Bow), a colourful collage from 1967, in a limited edition of 500 commercially available copies.

A Joe Brainard Show in a Book was published for the reveal of the Fall Winter 2021 men’s runway collection designed by Jonathan Anderson, the creative director of the celebrated fashion house LOEWE, who was inspired by Brainard’s remarkable artistic output.

Sales of the book will benefit the nonprofits Printed Matter and Visual AIDS, an organization which utilizes art to fight HIV/AIDS by provoking dialogue, supporting artists living with HIV, and preserving a legacy, because AIDS is not over.

In his foreword to the book, Jonathan Anderson writes: “I have been drawn to Joe Brainard’s body of work by his ability to create things out of the everyday. As an artist, a writer, an illustrator and a poet, he thought and acted outside of rulebooks and categories, and there is a lightness and an immediacy in his work that I find acutely apt for this very moment. I have thought of this publication as a “show in a book,” the catalogue of an exhibition that has yet to take place, and an accompanying manifesto to the LOEWE collections it inspired.”